Target market
A target market is a group of customers within a business's serviceable available market at which a business aims its product features, marketing efforts and pricing. A target market is a subset of the total market for a product or service.
Electricity sector of the United States
The United States has the second largest electricity sector in the world, with 4,430 Terawatt-hours of generation in 2025. In 2024 the industry earned $514b in revenue (1.8% of GDP) at an average price of $0.129/kWh.
Subsidy
A subsidy, subvention or government incentive is a type of government expenditure which redistributes from tax payers to individuals, households, or businesses. Subsidies take various forms, such as direct government expenditures, tax incentives, soft loans, price support, and government provision of goods and…
Geomarketing
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting).
APsystems
Altenergy Power System better known as APsystems (formerly APS) is a global technology company that operates in the renewable energy space. APsystems is a provider of multi-platform module-level power electronics (MLPE) solutions for the solar photovoltaic (PV) industry.
Long Depression
The Long Depression was a worldwide price and economic recession, beginning in 1873 and lasting until either March 1879, or the year 1899, depending on the metrics used. It was most severe in Europe and North America, which had been experiencing strong economic growth fueled by the Second Industrial Revolution.
Wind power in Scotland
Wind power is the fastest-growing renewable energy technology in Scotland, with 17.7 gigawatts (GW) of installed wind power capacity by Q2 2025. This included 10.4 GW from onshore wind in Scotland and 4.3 GW of offshore wind generators.
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Carbon emission trading
Carbon emission trading (also called carbon market, emission trading scheme (ETS) or cap and trade) is a type of emissions trading scheme designed for carbon dioxide (CO2) and other greenhouse gases (GHGs). A form of carbon pricing, its purpose is to limit climate change by creating a market with limited allowances…
Drax Group
Drax Group plc, trading as Drax, is a renewable energy generation, pellet production and carbon dioxide removal business. The principal enterprises include the biomass fuelled Drax Power Station, near Selby in North Yorkshire, Cruachan Power Station, near Oban in Scotland and pellet production plants across North…