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Lenovo smartphones are marketed as the "LePhone" in mainland China, and as the "IdeaPhone" overseas (designed and manufactured by the Motorola Mobility, ZUK Mobile and Medion, divisions of Lenovo). On April 27, 2017, Lenovo announced that the ZUK brand would cease operations.

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In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting).

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