Target market
A target market is a group of customers within a business's serviceable available market at which a business aims its product features, marketing efforts and pricing. A target market is a subset of the total market for a product or service.
Generic brand
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price.
Berkshire Hathaway Energy
Berkshire Hathaway Energy (BHE) is an American energy holding company and a wholly owned subsidiary of Berkshire Hathaway. The company is headquartered in Des Moines, Iowa.
Electricity sector of the United States
The United States has the second largest electricity sector in the world, with 4,430 Terawatt-hours of generation in 2025. In 2024 the industry earned $514b in revenue (1.8% of GDP) at an average price of $0.129/kWh.
Subsidy
A subsidy, subvention or government incentive is a type of government expenditure which redistributes from tax payers to individuals, households, or businesses. Subsidies take various forms, such as direct government expenditures, tax incentives, soft loans, price support, and government provision of goods and…
Ophir Energy
Ophir Energy plc was an oil and gas exploration and production company based in London. It owned both operating and non-operating assets in Africa, Asia, and Mexico.
Bristol Energy
Bristol Energy was a municipally owned energy supply company, founded in September 2015 by Bristol City Council. Its business accounts were sold to Yü Energy in August 2020, and in the following month its residential accounts were sold to Together Energy.
Emerald Energy
Emerald Energy plc is an energy exploration subsidiary of Chinese state-owned company Sinochem with headquarters in London but is registered offshore in the Isle of Man. The company specialises in oil exploration and production of hydrocarbons.
Long Depression
The Long Depression was a worldwide price and economic recession, beginning in 1873 and lasting until either March 1879, or the year 1899, depending on the metrics used. It was most severe in Europe and North America, which had been experiencing strong economic growth fueled by the Second Industrial Revolution.
Great British Energy
Great British Energy (GB Energy, GBE) is a publicly owned energy investment company in the United Kingdom. It was established by the Great British Energy Act 2025, which received royal assent on 15 May 2025, and is sponsored by the Department for Energy Security and Net Zero.