Target market
A target market is a group of customers within a business's serviceable available market at which a business aims its product features, marketing efforts and pricing. A target market is a subset of the total market for a product or service.
Generic brand
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price.
Electricity sector of the United States
The United States has the second largest electricity sector in the world, with 4,430 Terawatt-hours of generation in 2025. In 2024 the industry earned $514b in revenue (1.8% of GDP) at an average price of $0.129/kWh.
Subsidy
A subsidy, subvention or government incentive is a type of government expenditure which redistributes from tax payers to individuals, households, or businesses. Subsidies take various forms, such as direct government expenditures, tax incentives, soft loans, price support, and government provision of goods and…
Bifacial solar cells
A bifacial solar cell (BSC) is a photovoltaic solar cell that can produce electrical energy from both front and rear side. In contrast, monofacial solar cells produce electrical energy only when photons are incident on their front side.
Geomarketing
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting).
Canadian Solar
Canadian Solar Inc. (NASDAQ: CSIQ) is a global renewable energy company.
Variable renewable energy
Variable renewable energy (VRE) or intermittent renewable energy sources (IRES) are renewable energy sources that are not dispatchable (adjustable on demand) due to their fluctuating nature, such as wind power and solar power, as opposed to controllable renewable energy sources, such as dammed hydroelectricity or…
Lodestone Energy
Lodestone Energy Limited is a New Zealand electricity generation and retail company that specialises in the construction and operation of photovoltaic power stations. As of August 2026, it operates five solar farms, with one more under construction.
Grid energy storage
Grid energy storage, also known as large-scale energy storage, is a set of technologies connected to the electrical power grid that store energy for later use. These systems help balance supply and demand by storing excess electricity from variable renewables such as solar and inflexible sources like nuclear power,…